Two new sports models, the Porsche 911 Carrera and the Porsche Taycan, join the shared luxury car portfolio of Prime Cars, the sports car sharing business unit of Prime You – the largest plane sharing company in South America , helicopters, boats, real estate and sports cars. In the Prime You model, four shareholders acquire a fraction of the group made up of two cars – not just one -, and have the right to enjoy each car for two weeks a month, in addition to having immediate access to Porsche models, without having to wait in the long queue to purchase the brand’s cars.
Prime Cars’ new sports vehicles cater to lovers of speed, quality and comfort. “The sharing of sports cars, as well as luxury assets, is a trend that is growing at a very fast pace, gaining more and more consumer attention”, highlights Marcus Matta, CEO and Founder of Prime You.
To acquire a share in the new group, the investment is ＄ 681,229.63 and already includes the costs of IPVA, insurance and maintenance, including inspections for three years, among others. This value represents a quarter of the investment that would be necessary to acquire the vehicles in exclusive ownership. “We are expanding the offer of sports cars in the shared ownership system”, says Matta, remembering that, in the company’s business system, vehicles can be purchased for up to a quarter of their original value and also have two super sports models. .
The Porsche Taycan is the first electric car in the Prime You fleet. (Photo: Disclosure)
The Porsche Taycan is the first electric car in the Prime You fleet, and is also available as an option for those who want to purchase an electric car. The CEO of Prime You highlights that the advancement of electric cars in Brazil encouraged the company to incorporate the model into the new group. “We are always at the forefront of the market, bringing innovations to our business and, therefore, the incorporation of an electric car into the new group of cars is in synergy with this vision and with the growth in demand”, says Matta.
A sedan that stands out for the performance of its engines and the comfort for all occupants, the Porsche Taycan has Porsche’s striking design. It has a Plus battery with 600 km of autonomy. Its synchronous motors, installed on the front and rear axles, have power of up to 240 kW (326 hp), allowing the car to reach 100 km in just 4 seconds and reach 230 km/h. Among the convenience and safety items are level 3A armor, electrically adjustable seats, split and folding rear seat, four-zone automatic air conditioning with air outlet, multimedia center with wireless mirroring via Apple CarPlay, eight airbags, stability and traction controls and driver fatigue indicator, among others.
The Porsche 911 Carrera is a sports car that combines timeless design, comfort, ergonomics, performance and power. Its silhouette features the iconic Flyline, with a gently sloping roofline, which shapes the brand’s DNA. It has a 283 kW (385 hp) engine, which also allows it to reach 100 km in just 4 seconds and reach a speed of up to 293 km/h; It has an 8-speed PDK transmission, 20/21-inch turbo wheels, plus sports seats (with electrical adjustments), sunroof, sports steering wheel, instrument panel with central rev counter, two 7-inch TFT displays, 10-inch central display .9 inches (PCM), interface with the Apple CarPlay system and level 3A shielding.
Another advantage is that all costs, such as maintenance and insurance, as well as asset depreciation, are charged proportionally to the share percentage. Furthermore, Prime You ensures that the car is always in excellent condition and that maintenance, calibrations and other items are up to date, which reduces its depreciation. In fact, Prime updates the value of cars according to the market. “This system is ideal for those who want to have a sports car, but don’t want to worry about the complete management of the vehicle”, he adds.
Among the services offered by Prime You, the highly qualified technical team stands out; complete car maintenance at the dealership; the fixed cost of maintenance, insurance and others already included; customer support; the coordination of reservations and possible date changes through Prime You, in addition to transparency in the appropriation of variable costs, among others.
Prime Cars is one of Prime You’s business pillars that has shown strong demand. The company has other groups and car models, and is preparing to launch a new group this year with other brands and also focused on electric models.